The videos from Mediaset España are uploaded to Azure where they are stored and, with a specialized platform, the versions are generated at different levels of quality that are later packaged in the different formats necessary to be able to be distributed in video-on-demand mode. Devices to consume streaming video: a very complex technological ecosystem In the words of Manuel Jesús Guisado, Multiplatform CTO of Mediaset Spain: “ It is very valuable that the CDNs that we use do not require specific developments and that is why we use only the subset of characteristics that all have in common”. based on your needs and traffic volumes, without losing speed, performance or security.
JManuel Jesus Stew, Multiplatform CTO A highly programmable platform for a multi-CDN architectureĭue to the multi-vendor architecture with which Mediaset Spain works, it was necessary for Fastly to be highly programmable to adapt flexibly to the pre-existing environment without requiring large specific developments (to be integrated into a multi-CDN infrastructure).Ĭompute Edge’s features and capabilities meet this requirement, allowing code to be deployed and executed at the edge for existing services and applications on the previous underlying infrastructure, without having to touch or modify it, and giving Mediaset Spain the ability to scale up. “In the public cloud, the costs of ‘egress’ can exceed those of the CDN and that was something that Fastly gave us solved” For this reason, Fastly’s agreement with Microsoft Azure was an important additional factor in opting for the Fastly platform. On the other hand, extracting data from the public cloud (what we know as “egress”) can be very costly for a volume of data like that of Mediaset Spain. This adaptability to a pre-existing ecosystem was very important so as not to incur major developments or compromise the Mediaset Spain technology stack to unique characteristics of the Fastly CDN.
Mediaset España required Fastly’s CDN to have a series of technical characteristics to easily integrate it into the architecture already built up to that point with another provider. The adaptability of Fastly’s CDN was the key Mediaset España wanted to have a multi-CDN infrastructure in order to guarantee the quality of the service and have high availability for its users and premium clients. Its architecture places the origin of the videos in the public cloud (Azure), where they are prepared to be served in different qualities and to which the only CDN with which they worked until now was connected. Mediaset España distributes streaming video in two modes: video on demand (VOD) and live. A complex infrastructure to serve video from the cloud It is also the leader in the national television advertising market with the exploitation of all its supports, which stand as the most effective in terms of memory and notoriety, giving rise to a unique commercial model that adds to the maximum coverage of television the greatest engagement, positioning, brand image and prescription in the digital and social media environment.
Among its main lines of business, it has seven free television channels segmented for different targets – Telecinco, like the most watched television, Four, FDF, Boing, Divinity, Energy and Be Mad- a digital offering made up of chain sites, the Mitele and Mtmad content platforms, a network of vertical portals and the Mitele PLUS payment platform a film production company, Telecinco Cinema a distributor of production and sales to third parties, Mediterráneo Mediaset España Group and the audiovisual news agency, Atlas. Mediaset España is the leading group in the Spanish audiovisual market with its linear media (TV broadcasts) and digital (live video and video on demand), thanks to its own production model based on information and entertainment that stands out for its follow-up majority among young people and the commercial target.